Reprinted from The Washington Post by Vanessa Williams on October 13, 2016.
For Our Future, a progressive super PAC, has raised $60 million to continue work toward its goal of mobilizing 9.5 million African American, Latino and millennial voters in several battleground states before Election Day.
The super PAC is focusing on personal contact with voters, funding grass-roots groups to knock on doors rather than buying up radio and television airtime, in Florida, Missouri, Nevada, North Carolina, Ohio, Pennsylvania and Wisconsin. Since July 1, groups working with For Our Future have knocked on more than 3.8 million doors.
For Our Future is giving money to grass-roots groups already working in diverse communities to have face-to-face conversations with voters about issues, such as racial justice, immigration reform, income inequality and climate change. Like other groups doing direct voter contact, those working with For Our Future say that voters were turned off by talking about the presidential candidates.
“Through research and listening to what people were saying at the doors we have found that face-to-face conversations about issues like racial justice, education, immigration and climate transcend the negativity,” said Amanda Brown, campaign director of For Our Future. “Our core message is to remind people that voting is an exercise of power that elevates individuals, their communities and the issues that most affect their lives with the politicians they choose to serve them.”