Reprinted from Deadline Hollywood by Anthony D’Alessandro on December 31, 2017.
According to ComScore Sunday morning, the 2017 domestic box office for the period of January 1-December 31 rings in at $11.12 billion, which is the third best ever, and the third time that the B.O. has crossed that mark for the third consecutive year in a row. Disney for the third year ever has grossed north of $2 billion annually in US/Canada ticket sales. Here’s a breakdown of what went right and wrong stateside for those majors with more than 4% marketshare. This year’s ticket sales are 2.3% down from last year’s $11.4 billion all-time domestic record.
DISNEY ($2.4 billion, -20% from 2016, 21.6% marketshare)
What went right? Marvel, Lucasfilm and mostly Pixar of course. But more than those brands, Disney guarantees that they win all around: commercially, critically and audience-wise. You can’t make it with less than that in this social media era. If you want to know how Disney works, Kevin Feige’s insight on Marvel’s secret to success says plenty: “We keep plus-ing, and plus-ing and plus-ing which is an old Walt Disney term. It’s the mindset we have.” Disney also bought 20th Century Fox, which depending on when the merger goes through, could arguably increase their annual marketshare to close to 40%. If both studios were unified this year, their combined marketshare would have been 34.4%. Disney owned four spots in the 2017’s top 10, including the top two slots respectively with Star Wars: The Last Jedi and Beauty and the Beast. Last year they owned six lots with Pixar’s Finding Dory and Lucasfilm’s Rogue One: A Star Wars Story in the top two. …