How the New LED Cinema Screen Could Change Filmmaking and Moviegoing

Labor News, Industry News

The ribbon-cutting ceremony for the Samsung LED Cinema Screen at Pacific Theatres Winnetka.

Reprinted from The Hollywood Reporter by Carolyn Giardina on April 20, 2018.

The first LED cinema screen in the US was unveiled Friday at Pacific Theatres Winnetka in Chatsworth, a suburb of Los Angeles, where Warner Brothers’ Ready Player One will be the first movie offered on this exhibition system, starting Saturday. The Samsung LED Cinema Screen marks a radical shift from the theater projection systems that have been used since the birth of cinema. Instead, the LED screen is more akin to a giant television screen, and its use would render the projection booth a thing of the past.At its unveiling Friday, Samsung shared new details about content creation for the screen — and what it might mean for both studios and filmmakers.Why switch to LED screens? Samsung vp Stephen Choi argues that “there hasn’t been anything new to draw audiences into the theaters,” and they need “a new experience, to provide the ‘wow’ factor.”So far, the images that the screen produces have impressed many in Hollywood, including Jerome Dewhurst, senior color scientist at postproduction facility Roundabout Entertainment. He contends that the LED screen’s “pure black is much deeper” than other systems. …

THR 4/20

About Jeffrey Burman 2662 Articles
Jeff Burman represents assistant editors on the Guild’s Board of Directors. He can be reached at jeffrey.s.burman.57@gmail.com.

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