Reprinted from The Hollywood Reporter by Pamela McClintock on July 1, 2019.
The roller-coaster ride at the 2019 box office continues.
Analysts — who had been counting on another record year — were hopeful that the summer season would serve as a stabilizing force after a tough winter and spring, but no such luck.
Domestic revenue through June 30 is down an estimated 9.4 percent year over year, while ticket sales for the summer season are down 7.3 percent following a bad case of franchise fatigue infecting titles such as Godzilla: King of the Monsters, Men in Black: International and The Secret Life of Pets 2.
“I’m not giving up yet, and am trying to stay optimistic. But I thought we would catch up a lot quicker. For every two steps forward, we are going three steps back,” says box office analyst Paul Dergarabedian of Comscore. …