SAG-AFTRA Pickets BBH’s Non-Union Samsung Ad Shoot

Labor News, Industry News

Reprinted from Deadline Hollywood by on March 1, 2019.

SAG-AFTRA has taken its ongoing strike against the Bartle Bogle Hegarty ad agency to a quiet neighborhood street in Brentwood, picketing outside a house there where BBH is shooting a non-union commercial for Samsung. The agency had been signatory to SAG-AFTRA’s contract for nearly 20 years but said in September that it was going non-union.

The labor action comes as the union continues negotiating with the ad industry for a new commercials contract. That contract expires on March 31, and the ad industry is known to be speeding up production of union commercials before that deadline and a possible strike.

“This is now BBH’s new normal until they honor their contract,” said SAG-AFTRA president Gabrielle Carteris. “Moving forward, they can expect our presence at their commercial shoots. Whenever BBH wants to shoot non-union, we’ll be there because this is the new normal and we want them to know that we see you. I’ve said it before and I’ll say it again: SAG-AFTRA is not going anywhere.” …

Deadline Hollywood 3/1

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About Jeffrey Burman 5245 Articles
Jeff Burman served on the Guild’s Board of Directors from 1992 to 2019. He is now retired. He can be reached at

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