Study Finds Surprising Connections Between TV Preference, Political Beliefs

Labor News, Industry News

Pop Culture Collaborative's study explores TV preferences and political leanings Fox, CBS, AMC, E!

Reprinted from Deadline Hollywood by Dino-Ray Ramos on April 24, 2019.

“Many might think there is an obvious correlation between political leanings and TV preferences but in a new report backed by the Pop Culture Collaborative, the findings were both expected and unexpected,” writes Dino-Ray Ramos in Deadline Hollywood. “So much that it will make you raise your eyebrows and make you nod and say ‘Interesting!’ whilst stroking your chin.

“The Norman Lear Center at USC Annenberg and the futurePerfect Lab released a report today titled Are You What You Watch: Tracking the Political Divide Through TV Preferences which examines the links between our political beliefs, TV viewing habits, and behavior. This report comes a little over a month after the Pop Culture Collaborative backed a study about diversity in TV writers’ roomsAre You What You Watch builds on top of a similar study which was released a decade ago and it turns out our political ideals and preferences in entertainment have shifted. The report also tracks TV preferences against views on social justice, puts a spotlight on the types of TV people from across the political spectrum are watching, and looks at exactly how we’ve changed over the past 10 years. …

Deadline Hollywood 4/24

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About Jeffrey Burman 5296 Articles
Jeff Burman served on the Guild’s Board of Directors from 1992 to 2019. He is now retired. He can be reached at

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