The study looks ahead at the years 2021–2025, forecasting global industry revenue to bounce back 6.5 percent this year “as more territories emerge from lockdown” and a further 6.7 percent in 2022. “From […]
In a virtual presentation Monday during the Cannes Lions brand confab, Nielsen shed a bit more light on streaming from its growing body of research on the US market. In terms of the total number of viewers […]
The notion that streaming is the new broadcasting just got a big piece of data to back it up. Nielsen has released a new measure of TV usage that shows streaming platforms pulled in a bigger share of viewers’ […]
The average number of video streaming services utilized per US user has fallen for the first time, according to technology research firm Omdia. In a Tuesday report, it said the figure declined from 7.23 in November to […]
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